Farmer's field

The population is growing and the climate is changing, putting increased pressure on our water resources. There’s no denying it – if we continue with our current behaviour we will face serious global water shortages. This is the Global Water Challenge that we face today and we want to do something about it.

And where there’s water there’s carbon, thanks to all the processes it takes to get it to the tap. So we all need to see the link between the water we use and the impact it can have on our changing climate.

Anglian Water Business held a conference called the Global Water Challenge on 10th July which focused on water use in the supply chain. This prestigious event provided a strong platform for businesses, NGO’s and stakeholders to share strategic thinking and best practice around sustainable water use.  

Peter Simpson, Managing Director of Anglian Water, set the scene with stark reminder of the rising pressures on global resources and a look at how the company is addressing regional challenges. For instance, demand management has helped ensure that Anglian Water still supplies the same volume of water as 20 years ago despite a 20% rise in population.

Simpson also declared that there should be no such term as "waste water" as all water plays a crucial part in the overall water cycle.

Read more about the conference themes and the learnings from the day.

Below you can see a short film setting out why we all need to start to see water differently.