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Working with communities to raise awareness

Keep It Clear branded van

Through partnerships, chosen in areas where blockages have caused significant problems, flooding and pollution, the Keep It Clear programme works with communities in a variety of engaging ways .

We use local, trusted and known ‘voices’ within the community to spread awareness of the issue (including, among many, mother and toddler clubs, youth groups, and tenants associations). We write to residents, feature articles in local magazines/parish newsletters and provide useful giveaways to cascade messages and support behaviour change.

The programme is currently targeting 23 identified areas across the region – please see our infographic for details. Three more are being planned in the near future, but Keep It Clear will also spring into action where there are incidents that occur in districts that are not part of a campaign area. The programme has resulted in communities that, working in partnership with Keep It Clear, feel they are making a difference to the environment in which they live, with reduced distress, odour and pollution of homes and waterways caused by blockages.

Partnership work with community voluntary services organisations also enhances the volunteer experience for local people who have the opportunity to expand on social, communication and workplace skills.

In 2014 the programme won a national award for recognition of its work on customer engagement in this way from BITC, Business In The Community.

KIC infographic

The Power of Keep It Clear

  • The Keep it Clear Programme Manager is the Chair of Water UK’s Sewer Network Abuse Prevention Group.
  • Keep It Clear has been instrumental in organising talks with manufacturers and retailers to raise the problems wipes and sanitary products can cause and for a drive towards a joint customer awareness campaign. Work is continuing but already many manufacturers have already agreed to adopt the global ‘do not flush’ logo on packaging.
  • This work ties to a proposal for a new British PAS standard for ‘flushable’ products. Keep It Clear through its lobbying has been instrumental in getting BSI and ISO to consider the standard.
  • Keep It Clear worked on a project last Christmas with two major retailers, Waitrose and Sainsbury’s, to highlight the issues caused by fats, oils and grease in our sewer pipes. Cartons to capture fat were distributed with pre-ordered Waitrose turkeys, while funnels to help pour fats into bottles for either recycling or placing in the bin, were distributed with pre-ordered Sainsbury’s turkeys.
  • The programme worked with CIEH, Chartered Institute of Environmental Health, to produce a handy guide for those working in the kitchens of food serving establishments to help educate them about how to dispose of fats, oils and grease and food waste responsibly.

Out and about

Look out for Keep It Clear at the following events in 2016.


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