Through partnerships, chosen in areas where blockages have caused significant problems, flooding and pollution, the Keep It Clear programme works with communities in a variety of engaging ways .
We use local, trusted and known ‘voices’ within the community to spread awareness of the issue (including, among many, mother and toddler clubs, youth groups, and tenants associations). We write to residents, feature articles in local magazines/parish newsletters and provide useful giveaways to cascade messages and support behaviour change.
The programme is currently targeting 23 identified areas across the region – please see our infographic for details. Three more are being planned in the near future, but Keep It Clear will also spring into action where there are incidents that occur in districts that are not part of a campaign area. The programme has resulted in communities that, working in partnership with Keep It Clear, feel they are making a difference to the environment in which they live, with reduced distress, odour and pollution of homes and waterways caused by blockages.
Partnership work with community voluntary services organisations also enhances the volunteer experience for local people who have the opportunity to expand on social, communication and workplace skills.
In 2014 the programme won a national award for recognition of its work on customer engagement in this way from BITC, Business In The Community.