Every drop of water has its own history. Some flows almost directly into rivers, whereas some filters through soils into deep aquifers in a journey that can take up to 20,000 years. It’s a renewable resource, getting used over and over again.
But there are more of us now wanting to use each drop than ever before. So it’s vital that everyone understands just how precious water is and does their bit to use only what they really need.
In our dry corner of the UK, we’re parched in the summer and, if we are lucky, it’s wetter in the winter. We get a third less rain than anywhere else - hardly enough to make a splash.
The water that's available, after thirsty plants and evaporation and have taken their share, is barely a quarter of what fell out of the sky in the first place.
Which is why we don’t just rely on the region’s rivers and ground waters to supply you with water; we store huge amounts in our manmade reservoirs, so that there’s some for the not-so-rainy days.
But we’re not greedy and we don’t take it all. We work closely with the Environment Agency to look after what we have and make sure that the environment gets its fair share.