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RiverCare

RiverCare logo

RiverCare is a great opportunity for community groups to get directly involved in improving their local river environment.

The project is ran in partnership with Keep Britain Tidy and encourages groups to tackle litter, carry out species surveys and habitat improvements in a safe, appropriate and rewarding way.

In 2010, 50 RiverCare groups held more than 200 events:

  • 17,000 volunteer hours were given 
  • 7,300 bags of litter collected 
  • 2,800 bulky items were taken out of rivers 
  • 100 bicycles were dragged out of the River Cam
  • 13 bicycles, 4 shopping trolleys, 3 road signs, a motorbike, a bed frame...

They also raised awareness of locally important species (such as the white-clawed crayfish and the water vole), removed graffiti, carried out wildlife surveys, reclaimed riverbanks from anti-social behavior and removed invasive plant species.

People of all ages can get involved and form groups with neighbors, sports clubs, work colleagues or a youth group. To get a group started, we provide:

  • Advice from Keep Britain Tidy's specialists.
  • A starter kit of equipment which contains gloves, litter pickers, first aid kit, throw line and sharps box.
  • Free insurance cover for most types of community groups.
  • Contact with experts for further advice and help.
  • Help finding funding opportunities for further work or equipment.

If you have an idea for a RiverCare project that you would like to do, visit the Rivercare website to find out more.

The RiverCare sculpture of a watervole

Shopping trolley sculptures

Among the most common items of litter removed by RiverCare groups are shopping trolleys, so we commissioned a series of unique sculptures to promote the RiverCare project in 2006. World-renowned artist Ptolemy Elrington transformed discarded shopping trolleys into 10 beautiful sculptures of riverside wildlife.

The shopping trolley sculptures have been a huge success, winning five major awards, and generating many new RiverCare groups. The sculpture of a heron is now on permanent display in the Rutland Water Nature Reserve.

RiverCare leaflet

 

This excellent initiative showed strong creativity and achieved good media coverage while offering value for money.

 

Judges of the 2006 Utility Industry Achievement AwardsWinner - Marketing Initiative of the Year

 
 

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