Over 16,000 new water meters will be installed in towns and villages around Grimsby as Anglian Water continues its efforts to help customers save water and money.

Letters have been sent to almost 30,000 households in and around Grimsby, Immingham, Cleethorpes and Laceby to let customers know about the installation work, which is due to start next month.

Householders do not have to use the new meters, which are installed free of charge, and can continue to receive an unmeasured bill as before. Those who do decide to switch and try out their new meters will be able to switch back at anytime in the first two years – again free of charge.  

However, in areas where meters have already been installed, they have been shown on average to save £100 from a household’s annual water bill, as well as helping to reduce other household energy bills.  

The meters are part of the biggest water efficiency drive the East of England has ever seen, with  Anglian Water aiming to install 183,000 meters across the region between 2010 and 2015.  

Thousands of meters were installed close to the Humber nearly a year ago and this latest batch will take the number of meters in north Lincolnshire to 30,000 – more than 80 per cent of homes in the area.  

Anglian Water wants 80 per cent of its customers region-wide to be paying for their water using a meter by 2015.  

Antony Innes, from Anglian Water, said: “It may seem odd that a water company actually wants people to use less water and charge them less, but we are serious about it.  We don’t want customers to pay for a drop more than they use.  

“Last year’s drought led to the first hosepipe ban in our region for more than 20 years and was a reminder of just how important it is to use water efficiently. The second wettest year Britain has ever seen helped water levels to recover rapidly, but the rain may not be so quick to help in future.  

“This is why we’re encouraging customers to switch to a water meter. They are a simple and very effective way of reducing the amount households use each day.”  

With 70 per cent of Anglian Water customers already metered and paying for exactly what they use, the region is already tuning in to water efficiency.  

Antony added: “Millions of people in the region are already seeing the benefits, but many more could be saving money.    

“We want to help our customers make the most of the water they use and to see that water efficiency really makes a difference. That’s why we are encouraging people across the region to switch to a water meter and do what they can to reduce the amount of water they use.  

“Last year also saw the launch of our ‘Drop20’ campaign, offering customers hints and tips to reduce their water use in the home and garden by around two buckets each day.  

“With the long term forecast for our region promising more people and less rain we all need to do what we can to help conserve water and make sure there is more to go around.”