Secondary school students across the East of England are being invited to show off their creativity and multimedia skills by producing a 60-second film about Anglian Water’s Keep It Clear campaign to prevent sewer blockages.

Anglian Water has teamed up with media education company uCreate! to launch the challenge to would-be film-makers. It’s the first time a water company has run such a challenge using film, and bring together students’ creative, media and ICT skills into one exciting project.

The competition focuses on the water company’s Keep it Clear campaign which aims to raise awareness of horrible sewer blockages caused by items such as cooking fats and wipes, which should not be flushed down the toilet or put down the sink.

Wipes for cleaning the house, removing make-up or for babies, are meant to be put in the bin after use but they're often flushed down the toilet. In the kitchen, used cooking fat and oil should be left to cool and scraped into the bin, but some people pour it down the sink. The wipes and fat mix into a disgusting, congealed mess underground that not only smells but can block sewers and cause foul waste to back up and overflow, flooding homes, gardens and the environment.

More than half of the 30,000 blockages across the region are caused by people not disposing of wipes and cooking fats properly, and Anglian Water spends £7 million every year just keeping the sewers clear.

The students are being challenged to produce a 60-second film that spreads the Keep It Clear message and could work on YouTube, Facebook or other social media sites.

Students are encouraged to come up with something that’s creative, enthusiastic, accurate and includes a real call to action. They can also invent their own original campaign name, rather than using Keep It Clear, if they prefer.

Andy Brown, head of sustainability for Anglian Water said: “Spreading the Keep It Clear message among young people – our future customers – is really important for us as a business, but we are just as committed to supporting education and it’s brilliant that we can combine the two in a fun and engaging way that’s of real benefit to students themselves. By working with uCreate! this challenge allows students to apply their creative and technical skills in a business context – something that should be great for them to also put on their CVs.”

One film will be chosen to be produced by a professional film crew and potentially broadcast to thousands of people as part of Anglian Water’s actual Keep It Clear campaign. The winning school will get £500 to spend on media equipment of their choice.

All film submissions must come via a school, but there is no restriction on the number of entries per school. Details of how to submit the film are available from the deadline for entries is 5pm on Friday 21 November, 2014.

For more information about Anglian Water’s Keep It Clear campaign, visit