Anglian Water is urging customers bin their wipes and not let cooking fat escape down the plughole this Easter as part of Keep Britain Tidy’s #BinIt4Beaches campaign.

This week the Marine Conservation Society published its annual beach clean results for 2015. It found a 31% increase in the number of wipes, cotton buds and other unflushable items found on UK beaches. We can all play our part to make sure wet wipes are not flushed down our toilets causing blockages, sewage spills and ending up on our long stretches of coastline.

Every year Anglian Water staff clear thousands of blockages from the region’s pipes. There are more than 30,000 blockages a year - 80% of which are caused by wipes and fats. This adds £15million a year on to customers’ bills.

The Easter holidays are a great time to get together with family and friends. If that means cooking a roast or a big meal, chances are you’ll have fats, oils and grease left in your roasting tin or pan. If this ends up down your sink it can cause a major headache. It sets hard in the pipe and mixed with other unflushables such as baby wipes and cotton buds, causing blockages.

This can not only cause problems for you at home, but clogged sewer pipes can cause untreated sewage to run into homes, gardens, streets and even end up in rivers, the sea and on beaches.

Rachel Dyson, the Keep It Clear campaign manager, said: “By not putting things like food, fats and wipes down our sinks and loos, we can all help avoid blocked pipes. Blockages lead to sewage spills which can harm our region’s beaches and waterways or damage your home.

“Unfortunately, even some wipes labelled ‘flushable’ or ‘biodegradable’ don’t break up fast enough to make it through the water recycling process, this along with fats and greases is a rapidly growing problem.

“Fats and wipes cause real problems in the sewer network and result in around 30,000 blockages across the region each year – this causes unpleasant sewage spills and costs more than £15m each year.”