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Love Every Drop is our shared vision for putting water at the heart of a whole new way of living. It is an audacious ambition; one that will require us to innovate and collaborate to transform our business and to change for the better.

Transformation is the third pillar of our culture.

Transformation is about being bold, keeping our eyes open to the world, thinking big, and being relentless in making those small changes that can make a big impact.

We want to transform the way we work with our partners and suppliers, focusing heavily on the ten outcomes we agreed with our customers.

Our leading customer service ethos, together with cutting-edge social marketing initiatives will help reshape how society values and uses water. And we’re well on the way to transforming how we work.

For example:

  • By the end of 2014, our Keep it Clear campaign had reduced blockages in targeted hotspots by 49%.
  • We reduced the embodied carbon used in building assets such as water mains, sewers, and pumping stations by 41% between 2010 and 2014.
  • We’re taking steps to adapt to and prepare for the challenges of a changing climate by reducing carbon use across our business. Through innovative new products, and collaboration between colleagues, partners, and suppliers we cut our operational carbon emissions by 9% of CO2e in 2013-14 from a 2010 baseline.
  • We generate our own power. In 2013-14, we generated 64GWh of renewable energy.
  • We’re continuing our campaign to reduce leakage. It was at its second lowest ever level in 2014, with performance 9% better than our Ofwat target.


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Registered in England No. 2366656. Registered Office: Lancaster House, Lancaster Way, Ermine Business Park, Huntingdon, Cambridgeshire. PE29 6XU