Our vision and plan

Our catchment management vision centres around what you tell us is important to you, legislative guidelines and our aspirations for our Love Every Drop strategy.

Accessing secure supplies of water is one of the most pressing global challenges we face and we know it’s your priority too; you’ve told us you’re happy for us to spend money protecting the quality of our river and coastal waters. Through Love Every Drop, we hope to raise awareness about how essential water is to life, people, the environment and a vibrant economy.

Our plan

Is to improve raw water quality and minimise the need for additional water treatment – both of which are key elements of the EU’s Water Framework Directive.


To do this, we:


  • work with key partners, such as farmers and local businesses, to understand the challenges and opportunities to safeguard raw water sources
  • build on our existing information to understand the high risk and priority areas 
  • use this data to show which initiatives will deliver the greatest benefits
  • employ Catchment Advisers to investigate on the ground and identify/reduce pollution
  • take a ‘catchment to coast’ approach to find and reduce pollution in our region’s coastal waters
  • enhance biodiversity and manage invasive species
  • support our region’s catchment partnerships.

Did you know?


Catchment management ensures the amount of water we take out and what we return has little impact on the environment.