Discarded plastic floating in water

Anglian Water has become the first water company to announce a radical commitment to rid the East of England of plastic waste by 2030. 

Our ambitious pledge will tackle all plastic waste which isn’t reusable, recyclable or compostable and we are the first water company globally to look beyond its own business impact, and to make a commitment to lead the whole region it serves and the environment it protects.

To support this we've already rolled out free water refill schemes with City to Sea for the public in numerous towns and cities and funds a wide volunteer network with Keep Britain Tidy to remove plastics from the rivers and beaches and care for the natural water environment.

The ground-breaking pledge outlines how Anglian Water will lead the way in bringing together a task force of big business, manufacturers, retailers and suppliers from across the region to tackle problem plastics across their whole life-cycle; from manufacture to disposal. It will do this by:

  • Understanding the true scale of the problem by working with research partners across different sectors to calculate a baseline of the quantity of plastics at large in the region
  • Forming a coalition with other businesses, manufacturers and retailers who make plastics in our region to find solutions to reduce the amount of plastics getting into the environment
  • Working with customers to help them continue the fight against plastics in their own homes by increasing support for Anglian Water initiatives like RiverCare and BeachCare Refill and Keep it Clear;
  • Eliminating single use plastic waste across the whole Anglian Water business, from every nook and cranny in company offices through to plastics that may be used across its extensive supply chain.

Research conducted by ourselves showed that customers are greatly concerned about the impact microplastics are having on the environment and revealed overwhelming support for developing a better understanding of the types of microplastics that end up in rivers and seas. Specifically they saw that water companies have a vital role to play in leading and influencing others across the region on a plastic-free journey.