Blue Flag, a sign of excellent water quality and facilities

• Record number of ‘Excellent’ bathing waters in face of stricter EU laws
• A quarter of the UK’s best bathing water’s are in the East of England

Beaches and bathing waters in East Anglia have been given a massive ‘thumbs up' for water quality with more ‘Excellent’ or ‘Good’ sites than ever before.

The improvement comes in the face of stricter EU bathing water legislation introduced this year.


Beaches and bathing waters in East Anglia have been given a massive ‘thumbs up' for water quality with more ‘Excellent’ or ‘Good’ sites than ever before.

The improvement comes in the face of stricter EU bathing water legislation introduced this year.

Anglian Water said working with Councils, the Environment Agency and other local stakeholders including businesses, residents and interest groups had made the improvement possible and was essential get all of the region’s bathing waters to Excellent standard.

“We’re delighted that a record number of bathing waters in our region are now rated Excellent or Good, especially as this year’s results are judged on the tougher new European bathing water quality standards,” said Dr Lucinda Gilfoyle, who leads Anglian Water’s coastal strategy.

“With 34 bathing waters ranked as Excellent and a further 11 ranked as Good, a quarter of England’s best beaches are now in the East of England, which is vital to underpinning the coastal economy and ensuring local coastal towns continue to attract visitors.”

“For decades, we’ve been spending money to protect and improve our coastline and the seas and rivers in the East of England are now cleaner than they’ve ever been. We’ve spent more than £300 million fixing issues that were previously affecting bathing water quality. What remain are smaller and harder to pinpoint sources of pollution.

“These sources of pollution are not linked to Anglian Water equipment, but we see it as our responsibility to work with coastal communities to help them address anything that poses a risk to water quality, and the wider economy that might depend on good, clean seas.”

Earlier this year, Anglian Water announced it was the first water company in the UK to use aerial surveys to cut pollution at our beaches and coastal waters. It has been taking hundreds of highly-detailed photographs from high-tech ‘spotter’ planes flying along the Essex, Suffolk, Norfolk and Lincolnshire coastline this season to spot sources of pollution that can harm rivers, estuaries and the sea.

This is one of a number of projects amounting to millions of pounds of investment that Anglian Water is pioneering to protect the coast’s bathing waters, beaches and tourist economies.

Potential sources of bathing water pollution include:

• slurry from farms
• animal excrement from fields washing into watercourses when it rains
• dog mess, litter and car chemicals that when it rains are washed off of roads, pavements and fields and into the sea
• fouling from roosting sea birds
• trade waste
• poorly maintained private cess pits and privately owned sewerage systems
• sediment disturbed through river and coastal dredging

Dr Gilfoyle continued: “Although each pollution source may seem negligible, when combined they can have a devastating impact on water quality.

“Everyone has their part to play when it comes to protecting our bathing waters. We’ll be continuing to invest in on our coastal infrastructure, state-of-the-art bathing water monitoring systems and our successful coastal initiatives BeachCare and Keep It Clear to do our bit.

“We also have a dedicated Coastal Water Protection Team to work with local communities and continue the improvements we’ve seen this year.

Bathing water achievements
• 15 beaches flew Blue Flags last season and 21 had Seaside Awards as a result of the water quality and fantastic facilities on offer in those resorts
• All bar one of the bathing waters in Anglian Water’s region meet the new tighter standards, and have done since records began 14 years ago.


For more information contact: Emma Staples, Anglian Water Press Office on 0871 677 0123.

Bathing Water Results 2015 

Cleethorpes Central - Good
Humberston Fitties - Excellent
Mablethorpe Central Town - Excellent
Sutton on Sea - Excellent
Moggs Eye - Excellent
Anderby Creek - Excellent
Chapel St. Leonards - Excellent
Ingoldmells South - Excellent
Skegness - Excellent
Heacham - Good
Hunstanton Main - Good
Hunstanton Old Beach - Good
Wells - Excellent
Sheringham - Excellent
East Runton - Excellent
Cromer - Excellent
Mundesley - Excellent
Sea Palling - Excellent
Hemsby - Excellent
Caister Point - Excellent
Great Yarmouth North - Excellent
Great Yarmouth Pier - Excellent
Great Yarmouth South - Excellent
Gorleston Beach - Excellent
Lowestoft North - Excellent
Lowestoft South - Excellent
Southwold Pier - Excellent
Southwold The Denes - Good
Felixstowe North - Excellent
Felixstowe South - Excellent
Dovercourt Bay - Excellent
Walton-on-the-Naze - Good
Frinton-on-Sea - Excellent
Holland-on-Sea - Excellent
Clacton - Closed for beach restoration
Clacton Groyne 41 - Poor. (Investigations in partnership with the Environment Agency and Tendring District Council are ongoing but the EA has already confirmed this is not linked to Anglian Water’s equipment.)
Clacton Martello Tower - Sufficient
Jaywick - Good
Brightlingsea - Excellent
West Mersea - Good
Shoebury East Beach - Excellent
Shoeburyness - Excellent
Southend Thorpe Bay - Excellent
Southend Jubilee Beach - Sufficient
Southend Three Shells - Good
Southend Westcliff Bay - Excellent
Southend Chalkwell - Good
Southend Leigh Bell Wharf - Good