Anglian Water launches Love Our Seaside coastal roadshow

Oh we do like to be beside the seaside – especially now the UK’s enjoying some well earned sunshine – but with one of the UK’s longest stretches of coastline to take care of, Anglian Water is keeping a keen eye on what’s going down the sewers this summer.

The water company is launching its Love Our Seaside summer campaign to encourage holidaymakers and local residents to care for our much-loved beaches and make sure the seas are kept clean and healthy for people and wildlife.

The East of England is home to roughly a quarter of the UK’s best bathing waters thanks to significant investment bringing about improvements in quality, but sewer blockages can wreak havoc and lead to pollution of the beach and sea.

Fat poured down sinks and wipes flushed down toilets cause a big problem in the sewers leading to 30,000 blockages a year. Coastal resorts are often high risk areas because of the additional influx of visitors over the summer.

The Love Our Seaside roadshow will be on tour in Clacton, Great Yarmouth, Southwold, Hunstanton and West Mersea throughout August (dates and times below). The family friendly events will feature the Mad Science crew who keep kids entertained and educated with their madcap experiments, as well as our team of cartoon coastal creatures.

Three characters - a seal, seahorse and an oyster - will help spread the water company’s Keep It Clear messages. They’ll help explain more about the nasty things that happen to sewers if fats and wipes are put down the pipes. A range of Keep It Clear freebies, including posters, stickers, Gunk Pots and sink strainers will be given away to members of the public too.

Greg Hall, who is Anglian Water’s coastal protection manager for Norfolk and Suffolk, said: “By being responsible about what we put down our loos and plugholes we can protect the coast. If the wrong things are put down the sewer pipes it can lead to blockages, and pollution of our seas and coastal areas.

“We have an enormous stretch of coastline in the East of England and caring for it is hugely important to us at Anglian Water. We know visitors and residents love their seaside too and by raising awareness of how unconscious actions can have serious consequences we hope to get more people working together to each do our bit for the coastal environment.

“This is why we have been investing in our coastal equipment for decades, including developing state-of-the-art monitoring systems and employing a specialist Coastal Protection Team to work with local organisations and prevent pollutants getting into the sea.”

Through the Love Our Seaside roadshow Anglian Water is asking customers and holidaymakers to:

• Bin all wipes, used sanitary items and other bathroom waste, such as cotton buds
• Recycle or bin used cooking oils or fats
• Scrape and wipe leftover food on pots and pans into a food caddy or bin before washing
• Clean up after dogs as poo on the beach washes into the sea and causes pollution
• Take your litter home with you
• Volunteer to look after a stretch of coast by signing up with a BeachCare group

Love Our Seaside Roadshow

  • Southwold Lifeboat Station: 9th August, 10.00am – 4.30pm
  • Southwold Promenade: 17th August, 10.00am – 4.30pm
  • Hunstanton, The Bandstand 17th August, 11.30am – 4.00pm
  • Great Yarmouth, in front of Britannia Pier: 3rd August, 9.30am – 12.30noon
  • Great Yarmouth, Haven Hopton Holiday Park (open to Haven holiday visitors only): Every Wednesday in August (3rd, 10th, 17th, 24th, 31st August), 11.00am
  • Great Yarmouth, Haven Seashore Holiday Park (open to Haven holiday visitors only): Every Wednesday in August (3rd, 10th, 17th, 24th, 31st August), 1.30pm at Seashore Holiday Park
  • Skegness Fantasy Island: 10th August, 11am -3pm
  • Southend, Joscelyne’s Beach, Chalkwell: 15th & 16th August
  • Clacton Airshow: 25th & 26th August
  • West Mersea Town Regatta 20th August, 10am – 4pm

This year, 70 per cent of the bathing waters in Anglian Water’s region achieved the highest ‘Excellent’ standard, even in the face of the much stricter European standards which were introduced in 2015. All bar one of the 48 bathing waters passed the European standards.

Anglian Water has invested more than £350million in its coastal equipment and improvements over the last two decades, including in areas it’s not responsible for but which protect the coast for the greater community. The company also spends around £15million every year clearing sewer blockages from fats and wipes which are completely avoidable – money that could be better spent elsewhere.