Water Innovation Network celebrates 10 years of open innovation

03 December 2020


The Water Innovation Network (WIN), a collaborative platform connecting Anglian Water with the most entrepreneurial thinkers and organisations across different sectors, celebrates its 10th birthday this month. 


The free network is a partnership between Anglian Water and Allia Future Business Centre, a not-for-profit organisation that helps businesses to grow. Over the last decade, it has facilitated over £15m of value for the water company, by bringing fresh thinking and a range of new solutions that are now considered business as usual. 


Laura Underhill, WIN Manager at Anglian Water, said: “WIN is a key part of our strategy to attract and encourage the most innovative ideas, individuals and organisations to work with us. It’s evolved over the last 10 years to create a streamlined experience that benefits both suppliers and our business.


“Exposing ourselves to new perspectives and approaches is absolutely vital, we know we can’t solve our challenges in isolation. We’re proud to have a thriving network of suppliers who we have strong relationships with to deliver value for our business.” 


WIN is based on the concept of open innovation, meaning it encourages ideas from different sectors. It has received over 800 submissions since 2010 which have passed through Anglian Water’s internal review group to understand their value. Detailed feedback is given to suppliers to enable them to adapt and shape their products and ideas to give them the best chance of success. Thirty-five of these are now integrated into the company’s daily processes. 


Laura continued: “It’s important to remember that WIN isn’t just about technology. It’s about finding new ideas and concepts too. It’s a tool for all of our business to use and we encourage anyone who is interested in unearthing great ideas to speak to us about how we can help connect them with these.” 


Anglian continues to encourage organisations, supply chain, innovators and forward-thinkers to sign up to the WIN, helping to provide solutions for the water industry at: https://waterinnovation.net/.