Our strategic ambitions

Our long term-strategic ambitions are shaped to deliver on our purpose and drive us to achieve more, for everyone.

We run our business with a long-term view. 

Our long-term ambitions respond to the pressures outlined in our 25-year Strategic Direction Statement, which was first compiled in 2007 and was updated in 2017 to reflect how the world had moved on in the ten years since it was published.