Love Our Seaside is Keep It Clear's coastal campaign designed to engage with holidaymakers and those who live by the sea.
The campaign has been launched this year to make sure the seas and beaches along our coast are kept clean and healthy for people and wildlife.
Family friendly roadshow events feature the Mad Science crew, who keep kids entertained and educated with their madcap experiments as well as our team of cartoon coastal creatures. Three characters - a seal, seahorse and a clam - will help spread the water company’s Keep It Clear campaign messages through posters, stickers and other freebies being handed out at events. They're also featured in press and radio adverts going out through the regional media.
To date, summer roadshows have been held at Ingoldmells, Great Yarmouth, Lowestoft, Hunstanton and Southend with more shows planned throughout 2016.