Love our seaside campaign

Let's join forces to stop coastal pollution banner
Love our Seaside at Hunstanton

Love Our Seaside is Keep It Clear's coastal campaign designed to engage with holidaymakers and those who live by the sea.

The campaign has been launched this year to make sure the seas and beaches along our coast are kept clean and healthy for people and wildlife.

Family friendly roadshow events feature the Mad Science crew, who keep kids entertained and educated with their madcap experiments as well as our team of cartoon coastal creatures. Three characters - a seal, seahorse and a clam - will help spread the water company’s Keep It Clear campaign messages through posters, stickers and other freebies being handed out at events. They're also featured in press and radio adverts going out through the regional media.

To date, summer roadshows have been held at Ingoldmells, Great Yarmouth, Lowestoft, Hunstanton and Southend with more shows planned throughout 2016.

Love our Seaside advice

Anglian Water is working with a number of relevant stakeholders including Keep Britain Tidy, the Marine Conservation Society, and local authorities to tackle the causes of pollution on beaches and in bathing waters.

Uniquely among water companies, Anglian Water has a team of coastal catchment advisors who work in local patches to investigate sources of pollution, tackle the problem of misconnected sewers and encourage the correct use of surface water drains.

Meet our Coastal Protection Team who will be helping to idetify and follow up on potential sources of pollution for our beaches. 

We also help fund BeachCare groups in places like Great Yarmouth and Southend to organise volunteers who pick litter and carry out wildlife surveys.

Did you know?

  • Around 800 tonnes of wipes and sanitary items are being flushed every week in the East, clogging sewers, risking flooding and harming the environment - roughly the same weight as 200 adult elephants.
  • Anglian Water attends more than 30,000 sewer blockages every year – around 80% are avoidable and caused by wipes, sanitary items like cotton buds and tampons, plus fats and greases from cooking.
  • We spend around £15 million every year to remove blockages from the sewers – money which goes on customer bills and would be better spent elsewhere.
  • In tourist towns where there is a big influx in visitors over the summer months, we need to up the ante and reiterate our messages to those people who perhaps don’t live permanently in this region, and don’t know that fats and wipes cause big problems. 


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Registered in England No. 2366656. Registered Office: Lancaster House, Lancaster Way, Ermine Business Park, Huntingdon, Cambridgeshire. PE29 6XU