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Love Every Drop

Long-term access to secure supplies of water is one of the most pressing environmental and economic challenges the world faces today, and getting to grips with that is not something that can wait until tomorrow. So we want to lead the way in raising awareness about how essential water is to life, to people and the environment, and to a vibrant and growing economy too.

Love Every Drop is our strategy to put water at the heart of a whole new way of living. Taken together, the 12 ambitious business goals we’ve set ourselves and the commitments and measures that underpin them form our sustainability roadmap.

To do this, we’re working with everyone who influences water use in our region – housing developers, retailers, manufacturers, government and customers. We want to learn as much as we can from each other and develop new ways to supply and use water sustainably. Together, we can make all the difference in the world.

Find out more about what we’re doing, and how you can help us Love Every Drop:


Watch our Love Every Drop video - our campaign to bring us all together to put water at the heart of a new way of sustainable living.


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Registered in England No. 2366656. Registered Office: Lancaster House, Lancaster Way, Ermine Business Park, Huntingdon, Cambridgeshire. PE29 6XU