Earlier this year a new standard for wet wipes was published to help consumers understand which can be flushed. This case is an important test of the new Fine to Flush standard and shows that retailers cannot ignore it. Rachel Dyson, Anglian Water’s Keep It Clear campaign manager said “We are delighted that it has been recognised that companies cannot ignore the Fine to Flush Standard. Companies whose products pass the standard are letting consumers know that their products will break down in the sewer system instead of clogging up sewers and contributing to blockages, fatbergs and sewage overflows.” Currently only two brands have passed the test which allows them to display the Fine To Flush standard on their packaging. Unflushables such as wet wipes contribute to the 80 per cent of the 40,000 blockages across the East of England each year. Most of these blockages are entirely preventable, but instead lead to devastating sewage spills, can harm the environment and cost more than £19million each year to clear.