Norfolk beach

The East of England is home to some of the UK’s best beaches, most popular coastal towns and holiday resorts, and also home to some of the rarest wetland habitats and wildlife too.

Caring for our coastline is hugely important to us, that’s why we’ve invested over £300million pounds over the last 25 years, to help protect our much loved coastline. We’ll continue to invest to keep our bathing waters in tip-top condition and improve those where they’re not yet classified as ‘Excellent’. But everyone has a part to play in keeping our bathing waters clean. Find out how you can help by watching our short animation below.