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Why Keep It Clear?

Our campaign monsters

Keep It Clear is Anglian Water’s pioneering, transformational behaviour change programme to tackle the problem of sewer blockages caused by things such as fats, oils and grease (FOG) being put down the sink, or wipes and other bathroom waste being flushed down the toilet.

We call FOG and bathroom waste such as wipes, tampons, pads, cotton buds, etc unflushables

80% of sewer blockages are avoidable and caused by unflushables.

Avoidable blockages caused by unflushables lead to sewer flooding of homes and environmental pollution, which is distressing, costly to put right, and potentially devastating for wildlife and our local waterways and seas.

That’s why we have teamed up with the Marine Conservation Society to support their unflushables campaign.

Unflushables make up nearly 10% of all beach litter. Find out more on our Love our seaside page.

Every 15 minutes our teams deal with a blockage in our network, clearing around 30,000 in a year.

Examples of our monster branded vans

Look out for our Anglian Water vans which are proudly supporting the Marine Conservation Society’s campaign monsters. If you see the van in a street near you, you will know we are clearing another sewer blockage.

What can you do?

It doesn't matter whether you’re a resident or work in the food service industry, there’s something we can all do... 

  • Watch Lottie's Video Blog below for some reminders of what to do help look after your sink and loo.
  • Go to Marine Conservation Society’s pledge page and add your support to the campaign

Only flush the 3 Ps – pee, (toilet) paper and poo, to help stop blockages, sewer flooding and pollution.


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Registered in England No. 2366656. Registered Office: Lancaster House, Lancaster Way, Ermine Business Park, Huntingdon, Cambridgeshire. PE29 6XU