You are here:

Bathing water performance and awards

Sherringham Beach

In total there are 49 designated bathing waters in the East of England, stretching from Cleethorpes in the north near the Humber Estuary to Southend Leigh Bell Wharf in the south near the Thames Estuary.

These beaches and swimming areas are officially classed as bathing waters according to the European Bathing Water Directive 2000/60/EC. This legislation applies to all of the other bathing waters in the UK too.

The European Union's Bathing Water Directive (2006/7/EC) categorises the water quality at each bathing water as Excellent, Good, Sufficient or Poor according to water samples collected throughout the bathing water season (May-September) over a four year period by the Environment Agency. Information about the water quality at each bathing water can be found on the Environment Agency website.

Bathing waters sample results are available to view on the EA website:

Lincolnshire  Norfolk  Suffolk  Essex 


Blue Flag

The European Blue Flag campaign was launched in 1987 and in the UK is co-ordinated by Keep Britain Tidy. Blue Flag is an international award presented to well managed beaches with excellent water quality and environmental education programmes. Valid for one year, bathing water at accredited Blue Flag beaches must attain the excellent classification set in the revised Bathing Water Directive in the previous year as well as 28 separate beach-management criteria.

As a result of the good bathing water quality in 2017, 16 Blue Flags fly in this region with the next announcements in May 2019. 

Quality Coast Awards

Keep Britain Tidy also administers the Seaside Award. Seaside Awards are presented to the best beaches in England and celebrate the quality and diversity of our coastline. Of the 49 designated bathing beaches in the Anglian Water region, 17 qualified for this award in 2018. There are also some non-designated beaches which hold the award too. The award is a symbol of quality which guarantees that the beach that you are visiting is one of the highest standards.

Compliance and awards in 2018

BATHING WATER  Bathing Water Results 2018 Blue Flag in 2018 Seaside Award in 2018
Cleethorpes Central Excellent   Yes 
Humberston Fitties  Excellent    Yes 
Mablethorpe Central Town  Excellent  Yes 
Sutton on Sea  Excellent  Yes   
Moggs Eye  Excellent     
Anderby Creek  Excellent     
Chapel St. Leonards  Excellent     
Ingoldmells South  Excellent  Yes   
Skegness  Excellent  Yes 
Heacham  Sufficient    
Hunstanton Main  Sufficient
Hunstanton Old Beach  Good     
Wells  Sufficient    Yes 
Sheringham  Excellent  Yes   
West Runton  Excellent Yes  
East Runton  Excellent  Yes 
Cromer  Excellent  Yes   
Mundesley  Excellent  Yes   
Sea Palling  Excellent  Yes   
Hemsby  Excellent     
Caistor Point  Excellent     
Great Yarmouth North  Excellent     
Great Yarmouth Pier  Excellent     
Great Yarmouth South  Excellent     
Gorleston Beach  Excellent     
Lowestoft North  Good
Lowestoft South  Good
Southwold Pier  Good Yes   
Southwold The Denes  Sufficient    
Felixstowe North  Excellent     
Felixstowe South  Excellent     
Dovercourt Bay  Excellent  Yes  Yes
Walton-on-the-Naze  Good 
Frinton-on-Sea  Good
Holland-on-Sea  Excellent     
Clacton  Excellent  
Clacton Groyne 41  Poor     
Clacton Martello Tower  Good
Jaywick  Good    
Brightlingsea  Excellent  Yes  Yes 
West Mersea  Sufficient    
Shoebury East Beach  Excellent Yes  Yes 
Shoeburyness (Common) Excellent Yes Yes 
Southend Thorpe Bay  Excellent Yes  Yes 
Southend - Jubilee Beach  Good   Yes 
Southend - Three Shells  Excellent   Yes 
Southend - Westcliff Bay  Excellent     
Southend - Chalkwell  Sufficient   Yes 
Southend - Leigh Bell Wharf  Poor   Yes 

Notes: The results of 2018's bathing water quality sampling is used to determine the awards announced for 2019.


Copyright © 2019 Anglian Water Services Ltd All rights reserved

Registered in England No. 2366656. Registered Office: Lancaster House, Lancaster Way, Ermine Business Park, Huntingdon, Cambridgeshire. PE29 6XU